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When my first book was rejected by every publisher to whom I submitted it, I dec ided to follow in Joe s footsteps and publish the book myself, then sell it throug h direct marketing.
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He taught me the tric ks of the trade what makes a good headline, how to write ad copy that keeps the reader s attention, how to analyze mail-order results an education that I could not have obtained had I received ten marketing degrees from the best universities in the country. Without his teachings, I probably never would have self -published and marketed my three #1-bestselling books, Winning Through Intimidat ion, Looking Out For #1, and Restoring The American Dream. The book, of cour se, was also written by Joe. The ad compellingly described a pape rback book whose title was the same as the headline of the ad. In case the name doesn t ring a bell with you, Joe Karbo was the advertising ma verick who wrote the legendary ad that is best remembered for its even more lege ndary headline: THE LAZY MAN S WAY TO RICHES. Right up to the time I began writing this letter, I have never divulged the answ er to that question to anyone but the late and great advertising legend Joe Karb o. Why did you refuse to talk to marketing wizard Jay Ab
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Why I Hate Jay Abraham (But How Jay Can Probably Boost Your Company s Profits by Six or Seven Figures You Can Stand The Guy)ĭear Business Owner: People have often asked me, raham for six years?